The Sriracha “Everything” Sauce campaign was part of my senior capstone project, created to highlight the versatility of Sriracha Hot Sauce in every day cooking. Three other classmates and I, collaborated together to produce a variety of advertisements aimed at our target audience. All photo and video were shot by our group and edited to fit the specific ad type.
Sriracha Mock Campaign
Print Advertisements
In the print advertisements, we show off a variety of foods that Sriracha can be
poured on top of. Anything ranging from breakfast, lunch, dinner, to even a light
snack. Sriracha can be added to make it complete.
Billboard Advertisement
The billboard mockup was created with the same idea in mind as the print advertisements. Using short and sweet taglines to give the audience all the information they need with just a quick glance.
Everything Sauce Jingle
The “Everything” Sauce jingle was entirely made in house. The beat was produced and mixed by one of my partners, and the lyrics and vocals were done by me. We wanted to create a catchy tune that can easily stay stuck in your head for hours on end, as well as emphasizing that Sriracha is a condiment that can be used anywhere at anytime.
“Say When” TV Spot
Our TV spot, “Say When”, was meant to attract viewers that are already Sriracha lovers, and to remind them that there is no wrong amount of sauce to add to your meal.
Guerilla Marketing
For our guerilla marketing ad, we wanted to show off to an extreme, the many uses of Sriracha. Not only for eating but even recreational activities such as painting. With this ad, I painted a picture of a dog using Sriracha, and then photoshopped it onto the side of a building. Street art felt like the perfect guerilla marketing tactic, especially in a big city such as New York, with thousands of eyeballs passing by every day.
